Privacy policy

The mYXpression company is concerned to guarantee the protection of the personal data of its Users/Customers and is therefore committed to ensuring its best level of protection, in compliance with the French Data Protection Act of January 6, 1978 and the General Data Protection Regulation (RGPD) of May 25, 2018.


Personal data is collected by SAS mYXpression, domiciled at 64 B Rue Sully, 21000 DIJON – SIRET: 82355426600028

The purpose of this privacy policy is to inform the User/Customer of our practices concerning the collection, use, processing and sharing of personal data that he/she may provide when using the services on the Site:

We invite you to read this document carefully to learn about and understand our practices regarding the processing of your personal data.


Personal data refers to any information that can be used to identify, directly or indirectly, a natural person.

Personal data includes, in particular, your title (Mr or Mrs), surname, first name, e-mail address, telephone number and personal situation (tenant or owner).

The processing of personal data covers all uses made of your personal data, such as collection or storage.

The data controller is the person who, alone or with others, determines the purposes for which personal data is processed and the means used. He or she is also responsible for ensuring that personal data is processed in compliance with the applicable laws.


When you use the Services, we collect information about your use (for example, the Services you use, the products you consult and the way you use the websites linked to the Services).

This information can be divided into the following categories:

1) Technical information about your device and Internet connection

We use tools to record information about your device, your connection to our Services and your multi-device use. This information may include your operating system, browser version, IP addresses, cookies and various unique identifiers. We use this information in order, among other things, to provide the Services by remembering your settings and to resolve any technical problems encountered on our systems.

2) Data concerning your use of the Services

We collect information about your browsing habits on our Site (for example, what you have shown an interest in, your visits to the Services and the advertisements you click on). We also collect information about your visits to the web pages on which the Services are provided and about your behavior while using our Site.

3) Location information

When you use the Site, we use your IP address to calculate an approximate geographic location. If you have enabled location-based services on your device, we will regularly collect more detailed information about your geographic location. If you no longer wish to allow us to collect detailed information about your geographical location, you can disable location-based services on your device at any time. We will then use your IP address only to calculate an approximate geographical position.

4) Cookies and other local data storage technologies on your device

When you visit pages on which the Services are provided, we use, directly or through third parties, various technologies to recognize you and learn more about you as a user. For more information on this type of technology, see “Use of cookies and other technologies” below.

mYXpression uses Cookies in order to offer you an improved and personalized web service. mYXpression explains why we use cookies:

The term Cookies covers all traces deposited and read when a Website is consulted, an e-mail is read, or software or a mobile application is installed or used.

The Sites use Cookies to ensure that they function properly and to optimize their ergonomics and functionalities. Cookies also make interactions with the sites more secure and rapid, insofar as they can remember your preferences (such as your login or language) by sending the information they contain back to the original site or to another site to which they belong.

There are several categories of Cookies used by mYXpression:

– Basic cookies, which enable you to move around the Site and use its functions. They are generally installed only in response to actions on your part to access services and enable optimal use of our Site.

– Cookies relating to operation are used to recognize you when you return to our Site and enable us to offer you improved and more personalized functionalities, such as a personal welcome and the recording of your preferences (your choice of language or the region where you are located, for example). These cookies collect anonymous information and cannot trace your movements on other sites.

– Advertising or targeting cookies record your visit to our Site, as well as the pages you have consulted and the links you have followed. We use this information to display relevant advertising based on your interests. It is also used to limit the number of times the same advertisement is displayed and to help measure the effectiveness of advertising campaigns. We may also share this information with third parties (advertisers, for example).

If you do not wish to enable Cookies, you can revoke your Consent to the use of Cookies at any time by configuring your Internet Browser. These options are usually found in the “Options”, “Tools” or “Preferences” menus of the browser you are using to access this site. Please note, however, that different browsers may have different ways of disabling cookies (Microsoft, Google Chrome, Safari, Firefox, etc.).

In addition, if you refuse to accept cookies on your terminal, you will still be able to browse our site, but some parts and options may not function properly.

In accordance with Article 32-II of the French Data Protection Act of January 6, 1978, as amended by Ordinance no. 2011-1012 of August 24, 2011 implementing Directive 2009/136/EC, mYXpression will again obtain the consent of its Users to the use of Cookies at the end of a period of 13 months from the date of first deposit on their terminal equipment.

5) Personal data from other sources

From time to time, we may receive personal data from other sources, i.e. personal data that we do not collect directly from you as a User. These are usually other Media companies, advertisers, advertising networks, authorized authorities or our partners.

For example, one of our partners may provide us with information about what you did after clicking on a product displayed on the Services. Similarly, profiling information providers may provide us with statistical information about your demographic profile (which will then allow us to offer you more relevant advertising and content and will also allow mYXpression to better target its marketing campaigns).


To help you understand why we process personal data, we have chosen to classify our processing according to its purpose. We process personal data for several reasons, namely:

1) To provide the Services

We process personal data so that we can guarantee a functional service by adapting, among other things, our services to your technical situation as a user and to the choices you make about them.

The processing of personal data for this purpose is based on our legitimate interest in providing basic functionality and services related to the Site.

2) Analyzing traffic to and on the Site

We want to be able to create the best possible conditions for improving the Services. To do this, we collect information about traffic on the Services and the websites on which the Services are provided. This information helps us to understand our users, identify market trends, determine the potential for improving the Services and much more. This processing ultimately contributes to optimizing the experience on the Site.

The processing of personal data for this purpose is based on our legitimate interest in analyzing and improving the Services. However, you can disable the analysis function and refuse our processing of personal data for this purpose in your privacy settings.

3) To remedy technical problems with the Services and determine whether misuse has occurred

We process personal data relating to our users’ activity on the Services in order to be able to remedy technical problems encountered on our systems, which is essential to guarantee an effective level of security on our Site. We also process personal data to determine whether there has been any misuse of the Services and the websites and applications on which the Services are provided.

Misuse consists of behavior that does not comply with our rules of use as well as any behavior prohibited by the law currently in force.

If we detect or suspect misuse of our Site, we may share personal data with other persons or entities in order to investigate and prevent such use.

The processing of personal data for this purpose is based on our legitimate interest in guaranteeing a secure service.

4) Retention of personal data

We will retain your personal data only for as long as is necessary to fulfil the purposes described in this privacy policy. This means that personal data is kept for the period necessary for the purposes for which it was collected.

When we no longer need your personal data for the purposes for which it was collected, we will delete it or make it anonymous.

5) Your rights

– Right of access: You have the right to receive a copy of your Personal Data in our possession.

– Right of deletion and right of rectification: You may also request the deletion of your Personal Data and the rectification of erroneous or obsolete Personal Data.

– Right to object: You also have the right to object at any time, for reasons relating to your particular situation, to the processing of your Personal Data for direct marketing purposes or to processing carried out on the basis of our legitimate interests. You have the right to lodge a complaint with the competent supervisory authority or to obtain redress from the competent courts if you consider that we have not respected your rights. Before taking any action, you should try to find an amicable solution with mYXpression by sending your request by e-mail to the following address:

6) Security

We have implemented procedures and measures to ensure that no unauthorized person has access to your personal data and that the processing of such data complies fully with applicable law. These measures include risk assessments, the implementation of organizational and physical measures, as well as procedures concerning data processing and follow-up requests relating to the right of access, correction, blocking and deletion of personal data.

The processing of personal data covers all uses made of your personal data, such as collection, exchange or storage.

The data controller is the person who, alone or with others, determines the purposes for which personal data is processed and the means by which it is processed. He or she is also responsible for ensuring that personal data is processed in compliance with the applicable laws.


The entire website is subject to international copyright law and intellectual property law in general, with regard to each of its content elements (text, images, data, drawings, graphics, photos and soundtracks, etc.) and its form (selection, layout, means of data access, data organization, etc.). This content, which appears on the pages of the website, is the exclusive property of mYXpression.

The reproduction or representation, in whole or in part, of the pages, data and any other component of the Site, by any process or medium whatsoever, is prohibited and constitutes without the express prior authorization of the publisher an infringement punishable by articles L335-2 et seq. of the French Intellectual Property Code.


Service offers are valid as long as they are visible on the Site and subject to availability.

To exercise the above rights or if you have any questions about this privacy policy, please contact us.

Our contact details are as follows:

By e-mail:

By post: mYXpression – 64 B RUE SULLY – 21000 DIJON